Course Title: Business Communication
Area of Study: Foundation
Credit Hour: 3 Credits
The objective of the course is to acquaint the students with the knowledge of the Communication- written as
well as oral, required in the corporate world in its day to day functioning
Unit I: L.H. 12
Business Communication: Nature and process, forms of communication, role of communication skills in
business, Communication Models, communication Process, Barriers in Communication; Corporate
Communication: Formal and Informal, Communication Networks, Grapevine, Non-Verbal Communication;
Importance of Communication in Business World
Unit II: L.H. 10
Oral Communication, Public Speaking, Body Language, Presentations before the Group, Factors affecting
Presentation, Effective listening, Interviewing Skills, Arranging and Participation in Group Discussion, Talk
program, Meeting, Seminars and Conferences.
Unit III: L.H. 10
Business Correspondence:- Essentials of effective correspondence, Types, structures and layout of business
letters; Form and style-the opening, salutation, the body, the subject line, the message, the complementary
closing signature, Types of letters-sale letters, goodwill letters, greetings, notices, memo, circulars and orders,
Applications for employment, Resume.
PURBANCHAL UNIVERSITY, Faculty of Management
Bachelor of Business Administration
Unit IV: L.H. 10
Report Writing: Writing Skills, Planning, Drafting, Writing, Re-Writing, Editing, Different Types of Business
reports, Structure, Steps toward writing of Different Types of Business reports, Style of report Writings.
Unit V: L.H. 6
Technology in Business communication, Modern Office techniques used in Business Communication. Basic use
of MS-word, MS-excel, MS-PowerPoint, Internet, email and its uses.
Kathryn Rentz, Marie Flatley, Paula Lentz, Lesikar’s Business Communication: Connecting a Digital Word,
Kaul, Asha, Effective Business Communication, PHI, New Delhi
McGrath, E.H., Basic Managerial Skills for All, PHI, New Delhi