EMBA

Course Objectives

This course intends to acquaint the graduates with the international business environment and enhance their understanding on practical aspects of the international business system.

Course Details

Unit I: Introduction

Trading and investing in international business system, why international business takes place, forms of international business, how to enter into international business.

Unit II: Theories of International Business

Mercantilism, absolute advantage, comparative advantage, H-O Model: factor endowment, some new explanations.

Unit III: International Business Environment

Why international business is different, Forces in the external environment: financial forces, economic and socio-economic forces, socio-cultural forces, legal / regulatory forces, commercial forces, competitive and distributive forces.

Unit IV: Recent Trends in International Business

Recent development sand trends in international trade and foreign direct investment, WTO movements, regional trading blocks.

Unit V: International Marketing Management

Market access conditions and measures, marketing mix and regulatory environment in the markets – product strategy and regulations, pricing strategy and regulations, communication and distribution strategies and regulations in the markets.

References

1. Donald, A. B., & McCulloch, Jr., W. International Business. Richard D. Irwin, Inc.: USA.

2. Daniel, J. D., & Radebaugh, L. H. (xxxx). International Business: Environments and Operations. (xxxx). Addison-Wesley Publishing Company: India.

3. Terpstra, V. (xxxx). International Marketing. Graduate School of Business Administration, The University of Michigan, the Dryden Press: New York.

Suggested Periodicals

1. Far Eastern Economic Review

2. The Economist

3. Financial Times (UK)

4. Business Week, McGraw Hill Companies Inc, NY

5. The World Bank Atlas 2004 and World Development Report 2004, The World Bank