EMBA

Course Objectives

This course aims to develop in graduates the depth understanding of research methodologies in terms of various techniques of review of literature, research approaches and designs, fielding of the study and data reduction and analysis for producing formal research report. This course also develops the analytical skills among the graduates by the help of empirical studies.

Course Details

Unit I: Introduction

Basic concepts of research, linkage of research with other disciplines; types of research; applying scientific thinking to management ; the research process; the research proposal; and ethics in business research.

Unit II: Research Design

Major research design strategies formulation of hypothesis, sampling techniques; design of various measurement and scales, strategies of controlling errors.

Unit III: Development and Collection

Sources of data; types of data expiration of secondary sources development of data collection tools conducting validity and reliability tests; administration of research survey, observation and experiments.

Unit IV: Data Reduction and Analysis

Editing coding, transcribing, tabulating, cross-tabulation, production of results, hypothesis testing, measures of association, and multivariate analysis.

Unit V: Writing Research Report

Paper formats, citation and referencing, presentation of facts, figure, and diagrams in the main text, components of a written report, and making oral presentation.

References

Cooper D. R., & Schibndler, P.S. (2003). Business Research Methods. Tata McGraw-Hill: New Delhi.

A collection of latest academic research reports.

APA and MLA style guidelines for writing academic research reports.