MBA

Course Title: MANAGERIAL COMMUNICATION
Code No: FO 512
Area of Study: Core
Credit: 2
Course Objectives
This is a foundation course to acquaint the students with fundamentals of communication, help them
honing oral, written and nonverbal communication skills and to transform their communication
abilities
Course Details
Unit I: Communication Process and Environment LH: 4 hrs
Forms of organizational communication, Communication process model: communication
environment, communication process, basic ingredients of human communication. Communication
malfunctions and gateways.
Unit II: Public Speaking LH: 4 hrs
Preparing and making formal speeches: topic selection, determining presentation method, audience
analysis, use of appearance, gestures, body language, voice, and visual aids.
Unit III: Presentation and Listening LH: 6 hrs
Presentation skills: prerequisites of effective presentation, format of presentation; Assertiveness –
indicators of assertive behaviour, strategies of assertive behaviour; Communication skills for group
discussion and interviews, Telephonic communication skills, Listening – listening process, types of
listening, Deterrents to listening process, Essentials of good listening;
Unit IV: Non-verbal Communication LH: 6 hrs
Concept, Communication through face and eyes, gestures, postures, and appearance, Proxemics and
time language, Business etiquettes: Business dining, Business manners of people of different
cultures,
Unit V: Business Writing and its Skills LH:12 hrs
Written communication: mechanics of writing, report writing, circulars, notices, memos, agenda and
minutes; business correspondence – business letter format, style of letter arrangement, types of
letters- direct letters, response letters, persuasive letters, collection letters, sales letters, telex
manages, facsimiles, electronic mail; diary writing; developing resume
References
1. Lesikar R.V. and Pettit J.D.: Business Communication (7th ed.), Richard Irwin & AITBS,
Delhi.
2. Lesikar R.V. and Flatley M.E.: Basic Business Communication (10th ed.), Tata McGraw
Hill Company, New Delhi.
3. Kaul, Asha, Effective Business Communication, PHI, New Delhi
4. McGrath, E.H., Basic Managerial Skills for All, PHI, New Delhi